Growthitect x Motif Architects: How a Micro Firm Competes (and Wins) at Scale
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Growthitect x Motif Architects: How a Micro Firm Competes (and Wins) at Scale
What does it take to grow a micro architecture firm in today’s fast-moving market? For Casey Johnson of Motif Architects, the answer is clear: leverage AI to do more with less.
Join Tyler Suomala of Growthitect for a conversation with the founder of Motif, a fully remote, lean architecture practice that’s competing and winning against much larger firms. From mixed-use developments to luxury garage condos, Motif is scaling its impact without scaling its overhead.
In this session, we’ll explore:
- How Motif transitioned from hand-drawn studies to AI-powered workflows
- How their AI tech stack evolved as they grew to help build client trust
- The mindset shift of using AI not to replace architects, but to supercharge them
- What it really looks like to run a lean firm with 5–6 active projects at once
Get a behind-the-scenes look at how small, ambitious firms can use AI to stay efficient, profitable, and in control of their growth.
Tyler Suomala is the Founder of Growthitect, where he helps more than 15k architecture leaders grow smarter, faster, and more profitably. He holds architecture degrees from the University of Michigan and Princeton University, where he won the Henry Adams AIA Medal. After working in firms big and small, running his own studio, and working in sales & marketing at Monograph, he's now all-in on helping architects build better businesses.
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