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Proof of Concept: The Retail Developer

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Proof of Concept: The Retail Developer

Date
July 23, 2026
Time
11 AM CT
Duration
1 Hour

Join us July 23rd for Episode 2 of Proof of Concept, a live roleplay where TestFit Expert Jane Bro sits down with a shopping center developer working a real parcel in Arcadia, Florida.

See how one developer with a small team can go from a raw parcel to a leasable site plan in a single session: setbacks and flood zones on the site, parking layouts solved around the building, and retail library prototypes dropped in as pad tenants (including a QSR with a working drive-thru queue). By the end, you'll see how the plan connects to the pro forma the developer's team already uses and how it becomes something a tenant rep or capital partner can actually respond to. Stick around for a live Q&A with the team.

Speakers
Jane Bro
Jane Bro
Account Executive
at 
TestFit
Ryan Butler
Ryan Butler
at 

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2026
Retail
Feasibility Study