Back to Webinars
Webinars

Proof of Concept: The Retail Developer

Register for Webinar
Back to Webinars
Webinars

Proof of Concept: The Retail Developer

Date
July 23, 2026
Time
11 AM CT
Duration
1 Hour

Join us July 23rd for Episode 2 of Proof of Concept, where TestFit Expert Jane Bro sits down with a shopping center developer in a roleplayed POC demo.

See how one developer with a small team can go from a raw parcel to a leasable site plan in a single session: setbacks and flood zones on the site, parking layouts solved around the building, and retail library prototypes dropped in as pad tenants (including a QSR with a working drive-thru queue). By the end, you'll see how the plan connects to the pro forma the developer's team already uses and how it becomes something a tenant rep or capital partner can actually respond to. Stay through the end for the recorded live Q&A with the team.

Speakers

Jane Bro
Jane Bro
Account Executive
at 
TestFit
Ryan Butler
Ryan Butler
Product Marketing Manager
at 
TestFit

Ryan Butler is a Product Marketing Manager at TestFit with a background in architecture spanning prefab, residential design, and feasibility studies for developers. He's spent his career at the intersection of design and technology, bringing hands-on design experience into how TestFit talks about its products. He's passionate about the AEC tech industry and where design and technology are headed together.

‍

Reduce Risk. Increase Potential.

Explore TestFit's Real Estate Feasibility Platform today.

2026
Retail
Feasibility Study